Over the past few years, Augmented Reality (AR) and Virtual Reality (VR) have gained a considerable amount of traction. This has emerged in the world of startups as well, which operate on being unique and presenting new applications of existing as well as new technologies to the general market. You’d be surprised to see the various ways in which these companies have been using AR and VR technology in their products and marketing. From mobility to entertainment, the sectors using these technologies are quite diverse.
However, the question is, which one is more important? And which one has more real-life uses? An AR or VR startup is not an easy venture due to the specialized skills involved. You can’t just set up an office equipped with a decent internet connection you got by looking up Spectrum internet prices. You need specialized equipment and engineers to work on AR and VR products, so know which one to focus on. Here’s how you can make that decision.
Know Your Audience
The first thing you need to determine is what sort of audience you are aiming for. If your company is working in mobility, healthcare, or educational solutions, your product will look vastly different than if you are working in gaming or fitness. You should also consider what age group is more likely to use your products.
After all, AR and VR are relatively new technologies which may take older generations some convincing to adapt. Therefore, you need to make your product as close to reality as possible. In that case, AR is the best solution, as it incorporates reality.
On the other hand, if you want to captivate an exciting young audience with revolutionary videogames, VR can work really well, as is evidenced by the popularity of VR headsets for games such as Resident Evil and Beat Saber.
What Are The Applications of VR?
Virtual Reality refers to when the user is completely immersed in the simulation, and has blocked out the external world. It is useful in gaming, training, and other such sectors. VR games have gained traction, but are still going through some technical bugs. The biggest issue is that numerous people report having motion sickness when playing VR games.
A handy application of VR is situations like pilot training and crisis simulations. VR can be used to run emergency drills and practices to see how the user would react in a real situation. However, as this gamifies the situations, it is not an extremely accurate way of gauging human behavior, especially as the subjects are aware their actions have no ‘real’ consequences.
Therefore, while VR is a pretty fun technology, startups cannot use it for much unless they are a gaming company with the resources to create a VR-enabled game, which may or may not resonate well with the audience.
What Are The Applications of AR?
As AR is Augmented Reality, that is, it incorporates the real environment to present its elements, it is much easier to understand than VR. People of all age groups can find something appealing about AR. Just take the success of Niantic’s Pokémon Go! It became an overnight sensation, with a simple premise of walking around and catching AR-generated Pokémon in your real environments. It combined a drive for fitness with gaming, leading to a fun experience overall.
In addition, AR also has some excellent real-time applications. Google is already testing it in limited locations, with a potential worldwide roll-out later. In this, Google Maps will have an AR feature, so when you point your phone camera at roads or buildings, you’ll get directions and information on your screen. Educational apps are also utilizing this technology, as well as museums, who are offering virtual tours. In addition, AR, combined with AI can improve diagnosis in healthcare and also detect infrastructure issues in construction, based on learned algorithms. In addition, it does not require as much investment as VR, so startups can utilize the opportunities presented by these situations.
A great idea for entrepreneurs is to go into mobility and transport. You can make an AR software which works with people’s existing vehicles to let them know how they’re driving, what sort of traffic is ahead and other such alerts. Mapping is one of the most opportunity-filled sectors for AR startups.
Which One Is Better?
Taking all the above information in account, it is apparent that startups can do more with AR than VR. In addition, AR requires less manpower and investment, and has a much wider set of applications, making